I ventured beyond my music world in 2012 and entered the field of communications. Soon, I started coaching speakers for TEDxSaltLakeCity, and quickly found there were many overlaps between the skills I had been honing as a teacher and public speaking. How do you establish an inviting connection with the audience where they are open to your ideas? What is the vision in your head for where you want to lead they audience by the end of your talk? Can you break down your message into small, single ideas to guide the audience towards your vision?
Now, after work in the Master of Strategic Communication program at Westminster College in Salt Lake City, and coaching over 100 TEDx speakers, I’m excited to share the communications concepts I understand with my clients.
Which clients are a great match for your programs?
My sweet spot is people who are at a point of growth and transition. They see that a next key step includes speaking well, connecting their message to their audience, and building their reputation and their business through the public speaking that is coming their way. Clients who already have work in their field and who are driven towards their purpose are a great match with me.
What if you haven’t worked with someone in my field?
Every time I meet with a new speaker I get to dive into a new idea, a new system, and often a new field. This means that there are many many fields I have already worked with, and have the flexibility for new ones! Since it is important for all speakers to be clear on the message, to draw the audience in to care, and to create understanding through storytelling, I work well with speakers from a very large varieties of fields.
What makes you different from other speaking coaches?
Even though I have coached a large number of TEDx speakers, I shine with clients who find themselves in, or have been looking for new places of leadership. I like to say that “Speakership is Leadership.” Even if you stand on a stage with fear, mumble all your words, never look at the audience, and only tell knock-knock jokes, you are leading your audience to a specific place - probably not a very influential or profitable one. My clients see they could be, or are already are in a place to influence people with their words, and want to work with me to be sure they are leading their audience where they want them to go.
What do you expect of your clients?
My coaching programs are created for people who are ready and serious to grow their public communicating skills. Our sessions will dive deep into honing their message, finding their “why,” and practicing for results. Speaking in front of people is not for those who wish other people made all their decisions for them. In between coaching sessions, there will be assignments to be completed and materials to read.
For what type of client is your program NOT going to work?
Understand that I am selective about who I invest my time in and I cherry-pick my clients. I have gently chosen to turn away people I see aren’t ready to dive into the work I ask of them.
My system is not a great match for professionals who don’t know what they want to do or bring to the world. There are other books and professionals out there to walk you through every beginning step of finding your passion. I’m happy to recommend some and then chat again when someone has clarity and some experience. My clients have their feet on the ground, have projects in action, and are ready to hone their communication skills for the next step.
What exactly is your coaching system what does it include?
Speakers can choose to do a single deep-dive session, signature talk, or long term leadership communication development.
Single Deep Dive:
Objectives: Explore audience, objectives, current resources, history, purpose, and vision. Find core idea, or reach goal determined by client. Create a succinct statement to clearly communicate your core idea and what it brings to an audience whether event organizers, clients, or yourself.
Outline of Process
Pre-session: share current assets surrounding core idea (articles, book excerpts, podcast interviews, etc.) for coach to thoroughly review and absorb
One on One Coaching: one session of two hours
Post-Session: debrief one week later to discuss results and next steps
Signature Talk Development:
Objectives: Complete development of a signature talk to tell the story of where you have been, what you see, and to extend an invitation to your audience to join you in what you are building next. This signature talk can be a foundation for multiple talks into the future, from a 5 minute Ignite talk, to a 40 min keynote. This project will take some creative time and will provide an accountability partner to show you the milestones, nudge if you get off-track, and be there to celebrate when you cross the finish line!
Outline of process:
Timing: no less than 6 weeks, up to 6 months.
“Stages of Speech Preparation,” with clear plans of action, milestones, and goals
Audio postcards (voice messages) welcomed and returned within 8 hours
Leadership Communication Package:
Objectives: Develop your message, explore and develop your team communication patterns, create talks for various audiences, integrate your talk with your business model, prepare you for multiple speaking engagements, and polish your presentation skills.
Outline of process:
What have been the experiences and results from some of your other clients?
You can read from my testimonial page, or my LinkedIn recommendations that my clients have had great results from their speaking projects such as.
Clarity of message
Confidence to speak up
Effective audience influence
Message story arc
Feeling of being understood
Newly discovered speaking skills
Analysis of exactly who your audience is
Clarify what results you want
Develop a message that stands out and is memorable
Storytelling techniques that draw audiences in
Moving the needle towards results with more effective communication
“Sell” your business without selling
Greater visibility for your business, your brand, and yourself
Can I contact some of your former clients to see what it's like to work with you?
Yes, please do! Go to my testimonials listed below, or my LinkedIn recommendations section, or my Google Business Page and read all of them. See which ones you feel drawn to, either because the person has gotten the results you want to get too, or perhaps because that person is in a similar profession. Feel free to email or call them and ask what they got from working with me. Then email me to let me know how it went!
What is your time frame for working with someone?
I have a quick, “Deep Dive” package if you need a quick infusion of ideas into an upcoming speaking project, but clients get the best results with a 6 month “Leadership” package where we develop your message, create talks for various audiences, integrate your talk with your business model, prepare you for multiple speaking engagements, and polish your presentation skills.
How can I guarantee myself that I will improve my public speaking?
Do all of your assignments and fieldwork. Show up for all your coaching calls and group events. It takes time for you to plant the seeds and for those seeds to grow into the fruit that you can enjoy.
How do you connect with your clients and what is expected of me?
If accepted into the Masters program, you will receive total support from me via on-demand one-on-one personal email, backup materials and resources, assessments, worksheets, articles, resources, useful websites, and 2 individual one-on-one Zoom coaching sessions on a month to get your message right and to keep you on track and accountable so that you reach your full practice faster than you ever would on your own.
Do you have clients come back?
Yes! After a client has successfully completed one speaking project, they often find that there are more coming their way and they need to keep upgrading their skills. For leaders in organizations, once they see the benefits of working with me, they often want similar results for their team members as well.
Do you accept credit cards?
Indeed! Also PayPal, Cash app, and Venmo.
OK, I know I want to do this. How do we get started?
Great! Did you know that one of the most prominent characteristics of successful people is that successful people take action? They take educated risks. Yes, they make a mistake (we all do), but overwhelmingly, they are decisive and they take action. It’s a well-known fact that these people make decisions based on their gut instinct. So, that being said, since this feels right for you, then go for it.
Here’s what you do: Email me at email@example.com and let me know results you want to get. We’ll set up a day and time to make a plan and start our coaching.
From what you wrote, I will customize a plan for you using your goals and where your speaking is now. Because you will have done this, when we actually speak the first time, we hit the ground running, give you strategies, assignments and get your started.
If I'm not sure I'm ready to commit, how can I sample your work at low cost to see if it works for me?
First, sign up for my newsletter below where you will get communication ideas, links to blog articles, and announcements of events. Write to me on the “Let’s Talk” tab at the top of the page, and let’s do a free 20 min consultation. Then, look to the workshop page to find my next workshops and low cost online trainings!
I have a very full life. Although I want to improve my speaking skills and grow my business through speaking badly, I don't have much time. How much time do I need?
If you can even spare one hour a week, you will be able to take just one tiny step a week, or learn one new idea a week, plus a bit of time for reading recommended books. Know that this approach will take longer than if you throw yourself into it wholeheartedly, but if you don't ever start, you will never get there. They say every journey starts with a single step and I know, personally, that I’d rather fail miserably at something I tried, than never have given myself the chance to succeed. I work full time too, yet I’ve found a way to balance both areas of my life nicely. The question really is: how much do you really want it? If you want it a lot, you will find time for it.
OK, I'm ready! I have a couple of additional questions. Can I call you?
Good! Sounds like you are ready to step into new places with your speaking! Make your own free 20 min appointment!